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401.
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Advertisements: Shaping a childs future / Mukherjee, Debashree Publisher: Oct. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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402.
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Cross-cultural study on portrayal of women in advertising / Nigam, Divya Publisher: Oct. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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403.
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Beer bottle cooler: A failed product / Kulkarni, P.R. and Ghosh, Lopamudra Publisher: Dec. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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404.
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Brand positioning: A mind game / Mukherjee, Arindam Publisher: Dec. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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405.
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Positioning means locking the brand in the prospects minds: A different approach / Ray, Bedbal Publisher: Dec. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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406.
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Look, who's on the billboard! / Mukherjee, Arindam and Sanyal, Sanjukta Publisher: Nov. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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407.
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Corporate branding: The new global trend / Sam Luther, C.T. Publisher: Nov. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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408.
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Rebuilding Hindustan Lever Limited's corporate identity: A strategic insight / Malapur, Rashmi Publisher: Dec. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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409.
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Corporate social responsibility in promoting corporate reputation: An Indian context / Srivastava, Rajesh Kumar and Rudra, Sumanta Publisher: Nov. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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410.
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Power of humour in advertising / Ganapathy, V. Publisher: May 2009Online access: Click here to access online Availability: Items available for loan: (1).
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411.
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The X effect: Reaching the customers the experiential marketing (XM) way / Joshi, Rajiv Publisher: Dec. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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412.
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Branding financial services: A strategic model to sustain brand equity / Vasumathy, S. Publisher: Oct. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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413.
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Tuning in: The FM radio in India / Mukherjee, Ishita Publisher: Nov. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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414.
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Coupon Mania : Save more, get more / Venkata Deepika, B. Publisher: June 2009Online access: Click here to access online Availability: Items available for loan: (1).
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415.
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Media innovations to reach consumers / Pandey, Tripurari Publisher: Apr. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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416.
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Using navrasas in advertising / Shrotriya, Vikas Publisher: Apr. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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417.
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Legal framework for protecting privacy in online advertising / Nandini, C.P. Publisher: June 2009Online access: Click here to access online Availability: Items available for loan: (1).
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418.
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Media literacy: Barriers and facilitators / Nigam, Divya Publisher: Nov. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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419.
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Advertising and social responsibility / Srinivasan, Mannar Indira Publisher: June 2009Online access: Click here to access online Availability: Items available for loan: (1).
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420.
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Radiovertising : Creative waves to enhance brand identity / Rawal, Priyanka Publisher: June 2009Online access: Click here to access online Availability: Items available for loan: (1).
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