|
|
1.
|
The effect of impulsiveness and promotional types on purchase intentions in Taiwan: a study / Lin, Yang-Chu & others Publisher: Feb. 2013Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
2.
|
An empirical study on customer satisfaction with special reference to domestic sector pumps in Coimbatore Devakumar, G Publisher: Feb. 2013Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
3.
|
Impact of promotional campaigns featuring kids on the purchasing behavior of customers / Malik, Garima and Guptha, Abhinav Publisher: Feb. 2013Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
4.
|
Sales forecast for the Indian tractor industry for the FY 2012-13. Sharma, Nidhi Vishnoi & Khattri, Varsha Publisher: May 2013Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
5.
|
Comparative advertising: an analysis of cases of disparagement Shafiulla, B. Publisher: May 2013Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
6.
|
Service quality in healthcare sector: an exploratory study on hospitals / Kalepu, Raghu Naga Prabhakar Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Feb. 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
7.
|
Predicting customer satisfaction towards mobile value-added services: an application of multiple regression / Jasrai, Lokesh Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Feb. 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
8.
|
A study of the constructive factors influencing green marketing in Tamil Nadu / Suresh, G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Feb. 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
9.
|
Tata Nano to Tata no-no / Shafiulla, B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Feb. 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
10.
|
The key dimensions of online service quality: a study of consumer perceptions / Yapp Hon Tshin, Emily and others Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: May 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
11.
|
Innovative integrated marketing communication strategies used to market Ra.One: a critical analysis / Shafiulla, B. and Babu, P. Premachand Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: May 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
12.
|
Product characteristics vis-a-vis consumers' risk perception: a conceptual study of online shopping / Sinha, Priyanka and Singh, Saumya Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: May 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
13.
|
Modeling the barriers to rural marketing using the interpretive structural modeling approach / Poonam Kumari & others Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Aug. 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
14.
|
The influence of country-of-origin labeling for lentils on consumer preference: a study with reference to Sri Lanka / Govindasamy, Ramu & others Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Aug. 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
15.
|
The IUP Journal of Marketing Management / Murthy, E. N. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad : IUP Publications, Feb 2014Availability: Items available for loan: [Call number: MAG/IJMM] (1).
|
|
|
16.
|
Consumer preference towards smartphone brands, with special reference to android operating system / Pandey, Mithilesh & Nakra, Neelam Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nov. 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
17.
|
Leisure shopping in the supermarket setup: a behavioral study / Ariyanayagam, Saranya & Ragel, V.R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nov. 2014Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
18.
|
Impulse purchase behavior among generation-Y / S. Aruna & P. Santhi Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Feb. 2015Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
19.
|
Cause marketing - the corporate, consumer and cause partnership for mutual benefit: an India perspective / T.R. Sunitha & Edward, Manoj Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Feb. 2015Online access: Click here to access online Availability: Items available for loan: (1).
|
|
|
20.
|
Impulse purchase behavior among generation - Y / S. Aruna & P. Santhi Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Feb. 2015Online access: Click here to access online Availability: Items available for loan: (1).
|
